Business operations solutions · Austin, TX

Your operations,
running themselves.

I design and automate the systems growing businesses run on: the website customers see, and the back-office work your team shouldn't be doing by hand.

A few things I've built Jazzapedia·Hokoku

quotes invoices scheduling the system sent done
01 / services

Three ways I take work off your plate

Each starts by sitting inside how your business already runs, then quietly wiring it to run on its own.

svc.01

Websites

Fast, credible sites you own outright, built to convert, not rented from a page-builder.

svc.02

Process Automation

Quoting, scheduling, invoicing, handoffs. The repetitive work, wired to run itself.

svc.03

Custom Software & AI

When off-the-shelf tools don't fit how you operate, I build the ones that do.

See what each one looks like

02 / portfolio

Recent work

03 / products

Products I build and run

Products I've made on my own time. Each one began with a problem I wanted to solve, and I still run them.

04 / method

How I work

1

Sit in the workflow

I learn how your business actually runs before proposing a single line of code.

2

Find the leak

We target the busywork and bottlenecks costing you the most hours and mistakes.

3

Build the fix

Focused, shipped software, not a six-month platform you'll never fully use.

4

Hand you the keys

You own it outright. I stay on only as long as you want me to.

PepTalk

Not everything I build is meant to be seen.

A parent described a situation at home that no tool was made for. So I listened, and I built one. The work I'm proudest of, and the truest example of how I work.

Read the story
The whole studio is one person

I'm Maxwell, and when you work with FalkCritical, you work with me.

An AI/ML and full-stack engineer in Austin. I spent years building software inside companies; now I bring that same engineering directly to the businesses that need it, without the agency overhead in between.

More about me

Let's make your operations run themselves.

Or build the thing that doesn't exist yet.

Whether it's a business that needs to run on its own or something no tool was ever made for, the first conversation is free and useful.

Book a call